About Us

Tender Guy Apparel is a family owned small business that designs for connection, whether we're offering designed clothing and home goods that open up a conversation or curating in-person events. 

The shop is co-owned by Grover, a communications strategist that has spent too many hours on the internet trying to find well-designed clothes that are handsome but not overly guarded, and their wife Nova, a design director that helps make our towns and cities run. We are based in the swampy hills of Massachusetts, USA and our products ship from the production center closest to the consumer, cutting down on transit miles.